webhotelier | primalres is now
Two names brought us here. One takes us further, together.
Not simply a new name and a new logo…
… it’s a milestone in our 18-year journey: The beginning of a truly unified ecosystem.
The Journey
How we got here
Our story begins in 2008, with two companies: one that developed the webhotelier booking engine, and one building the primalres channel manager. Later these companies chose to join forces, sharing a common belief: that accommodation providers deserve technology that meets their everyday demands, evolves with them, and helps them grow. To honour that merger, the group name combined both products: webhotelier | primalres.
What followed was a period of growth guided by the priorities of the people in our industry. Step by step, we developed products and services, each addressing a real need: a cloud-based property management system, an all-in-one vacation rental platform, hospitality-focused payment solutions, an AI-powered revenue management system, and a B2B marketplace connecting properties with more than 55,000 travel companies in 160 countries. Around this core, 36 add-ons and 8 workspace apps – from market intelligence and conversion optimisation to guest loyalty & CRM, website creation and IoT-driven sustainability solutions – complete our offering.
Until now, our products were connected, but each one worked as a separate application. And the name webhotelier | primalres, which tied us to our first two products, no longer reflected who we really are.
The Name
What revplus embodies
A New Era
One ecosystem. Truly unified.
Accommodation businesses have long been asking the industry for one thing: technology that works as one. That is what we are now setting out to build. We are redesigning every product around a single way of working and connecting.
“Until now, our products were connected, but each one worked as a separate application. That is now changing. We are redesigning every product around a single way of working and connecting.”
Panos Kontozamanis, CEO, revplus
What's next
See it first at Xenia
The first building blocks of our new ecosystem will be unveiled at a special event during the Xenia exhibition on Sunday 22 November.
revplus booking engine
Our next-generation booking engine, built on everything we have learned from the 15,000+ properties that trust the webhotelier booking engine. Designed from the ground up for even higher conversion.
- Brand-new UI
- Mobile-first architecture
- One-flow multi-room booking
- Dynamic content that surfaces the right information at the right moment
- Smart rate grouping that makes choosing a rate simple and appealing
- Same lightning-fast load times, within the extranet you already know
revplus channel manager
Complements the unified ecosystem with all the tools every manager needs for optimised distribution.
AI tools & applications
Our group's latest developments in AI tools and applications for accommodation businesses.
In practice
What changes – and what doesn't
What changes
- Our name and logo.
- Our website: revplus.com – visits to webhotelier.net redirect automatically.
- Our official email addresses now end in @revplus.com. The email addresses used for booking confirmations and other booking-related communications remain unchanged, as do our product Support & Set-up email addresses.
- From 22 November, we introduce a new generation of revplus products, starting with revplus booking engine and revplus channel manager.
What stays the same
- Ownership, management and the people you know.
- Your current products, your data and your logins – everything keeps working exactly as today.
- Your contracts – with the same legal entity as before: Revplus Hellas S.A., Revplus Cyprus Ltd, Revplus Italy Ltd or Revplus Balkan Ltd, depending on where your company is located.
- The VAT numbers and bank account numbers of our companies.
- Above all, our commitment to building state-of-the-art products and outstanding support.
Questions